Kimberley Gifford is a mother, a coffee addict and a business owner with a mission to help Australian families live more sustainably. 

As a huge animal and nature lover, Kimberley has turned her passion into a business and she now runs an online store (Diminish) selling zero-waste, vegan and cruelty-free products. 

Growing up in the Adelaide Hills, Kimberley was surrounded by nature. She loves travelling, hiking, long walks along the beach and most of all she loves living a life aligned with her values.

She launched Diminish in 2021 after her own struggles with her household waste. 

Through her business, Diminish, she hopes to inspire families to start living with less-waste and to start better caring for our beautiful Planet.